Digital Ads
Reach Your Audience Where They Are
In the not-too-distant past, you could reach your ideal audience by running a video ad on cable and network TV. The key was to match up your ideal audience to a particular show, news program, or time slot. Today, your ideal audience is still watching their favorite shows and digesting the news, but cable TV and network TV are only one of a hundred different places they can get it. This is where digital ads come in. Digital ads appear on websites, applications (apps), video streaming services, social media platforms, and other digital media channels, all the places you need to be to reach your ideal audience with a compelling message. Targeting ads to your ideal audience is much more precise too. Every time your ideal audience visits a website, uses an app, interacts on social media, or watches a program on Netflix, they share information on who they are, what they like, etc.
Where Your Digital Ads Appear
Our digital ads campaigns are integrated with over 1,100 of the major exchanges and supply-side platforms that, combined, have the capacity to deliver 280 billion impressions per day. We can target your ideal audience(s) at scale using proprietary 1st party and comprehensive 3rd party data assets, premium multi-platform inventory, and advanced optimization technologies. When you work with Akrivis Digital Media, you have access to our digital ad network to reach your ideal audience no matter where they are.
How We Target Your Ideal Audience with Digital Ads
AUDIENCE TARGETED: DISPLAY AD & VIDEO: Use 1st and third-party data to target your ideal audience based on demographics, behaviors, purchase history/intent, or brand affinity.
CONTENT TARGETED: DISPLAY AD & VIDEO: Aligns ads with relevant content at the article level based on content category and keywords.
SEARCH RETARGETED: DISPLAY: Delivers ads to your ideal audience with a relevant search history based on keywords and phrases.
EMAIL MARKETING: Delivers messaging directly to the inboxes of viable prospects with available match-back reporting.
RETARGETING: DISPLAY AD & VIDEO: Retarget your ideal audience who have visited an advertiser's site/app, like CNN or Fox News, and your social media pages and website.
WEBSITE TARGETED: DISPLAY AD & VIDEO: Delivers ads to relevant sites based on topic.
NATIVE: DISPLAY AD & VIDEO: Integrates messaging directly into the pages of national and local publisher sites, mirroring the form and style of editorial.
CUSTOM AI LOOK-ALIKE MODELING: Ingests CRM data (such as VAN/Vote Builder) and/or pixel data collected from sites and apps to create AI-generated LAL models for programmatic and social targeting.
Targeted Mobile Digital Ads
GEO Fencing: Targets mobile users based on their current location or locations previously visited (up to 365 days in the past).
Geo-Fencing + Foot Traffic. Delivers ads to mobile users based on location, and recency, and tracks foot traffic to a location, such as a rally.
Targeted Streaming TV Digital Ads
Broadcasts video ads in high-impact environments by running on TV screens via connected TV devices.
Over the Top Addressable (OTT) GEO Fencing. Targets the devices of consumers at specific households or businesses with OTT video based on a list of addresses provided or curated based on demographic, psychographic, and location.