Like digital ads, we can target your ideal audience(s) on social media using proprietary first-party data (collected from Votebuilder/VAN and/or a tracking pixel) and comprehensive third-party data assets, plus advanced optimization technologies, like Facebook’s AI.  However, social media ads only appear on social media platforms.  As a result, a digital ad on Facebook and Instagram won’t appear on websites or streaming TV news services such as CNN or Fox News.  Despite this, social media ads work great for ramping up a fundraising campaign, branding, and name recognition. They are less expensive than digital ads and can do things that digital ads cannot, like build a group of “Followers” and interact with your ideal audience in real time. Social media ads are a critical component of any digital media program.